99 Words of Truth: Is Your Content Crap?

Probably.

Why? It’s human nature.

We all view the world through our eyes, filtered through the prism of our own self interest. But just because something’s important to you, don’t assume it’s important (or even of interest) to others.

They have their own selfish perspectives. And it’s only getting worse.

Selfie sticks, anyone?

Before you create your content, before you commit to it, ask yourself one simple question: “Why should the person on the other end care?”

If you don’t have a good answer, an honest answer, rethink it.

Because content is king only if it serves its subjects.