Is Your Marketing A Leg-Humper?

You go to visit your new neighbors, and their dog is very happy to greet you. VERY happy. He shows this by attaching himself to your leg.

The owners are embarrassed. You’re embarrassed. “Bad boy, down! Down!!!” the owners command their pet.

You’ve just experienced how consumers feel. They walk innocently into an environment, and anxious marketers are on them like an excited dog. There’s no consideration for the audience, no respect, no empathy for how they are approached.

Just marketing assault. Full frontal assault.

Is it any wonder ad blockers are so popular? It’s marketing kevlar.

Please practice marketing responsibly. Just because you can reach people in a certain environment, doesn’t mean you should. Just because you have a marketing strategy you think is brilliant and compelling, don’t think that’s enough.

Consider people and their mindset. Is your message in context? Are you rewarding people for their time and attention? Are you giving something of value to them?

Or, are you just seeing a leg?