Phubbing is all the rage. It’s the rude behavior people have as they are consumed by their smartphone screens rather than the person or people they’re with.
Researchers at Baylor University just released a study in which 46.3% of people said they’d been ‘phubbed’ by a significant other, and 22.6% said that this phubbing has caused problems in their relationships. Naturally, the more someone is phubbed, the less significant he/she feels.
The same study shows that Phubbing leads to depression. Of course it would. Is there anything sadder than seeing a couple at a restaurant and one of them is consumed by his/her smartphone?
Or, a business meeting where people are glancing at their phones, or texting while another is presenting or speaking?
This is rude behavior demonstrating a lack of empathy for the person or people we’re with. We don’t like being phubbed. We don’t tolerate this behavior in our kids, and it’s even less excusable in adults who should know better.
Technology is changing human behavior, but we cannot allow it to deplete us of our humanity for one another.
As a marketer, you need to be aware of this and empathetic enough to realize you can be part of the problem.
Practice safe and smart marketing. Respect your audience, and never, ever, ever phub unto others (lest they phub unto you). Here’s a cool site to help.